The new starbucks app is truly a remarkable new addition to the extensive capabilities smartphone mobile devices now offer us. The idea personally sounds great, as I always love finding yet another way to use my phone for everything.
The survey is right, people tend to never forget their phone, while forgetting ones wallet or form of payment happens every so often. According to Reporter News (http://www.reporternews.com/news/2011/jan/22/smart-call-clears-lines/) customers sought a faster way to pay, while Starbucks employees still insist that getting your coffee will always take the same amount of time it takes to make it.
While users of this app so far tend to be the regulars, there is a huge area for such a tool's expansion within a market craving apps to accomplish and fulfill their day-to-day functions. Starbucks seems to be yet another retailer catching on to this trend, as airlines already have boarding passes that are scannable right from your mobile device.
The possibilities are limitless, and I beleive we are (luckily) only at the beginning of this app trendy. We have so much coming our way in the future, and such retailers who do manage to take a leap of faith towards embracing technology are admirable.
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